How to create a YouTube channel that works -

How to create a YouTube channel that works and will bring you an easy 1000 subscribers. A full guide that takes you on all the steps

YOUTUBE MARKETING SUPREMACY

Table of Contents
Chapter 1. Introduction …………………………………………………….… 1
Chapter 2. How To Create A YouTube Channel ………………………….… 2
Chapter 3. How To Get Your First 1,000 Subscribers On YouTube .……. 5
Chapter 4. How To Create Engaging Content For Your Videos .……….… 8
Chapter 5. Ways To Grow Your YouTube Channel For Free ……….…… 11
Chapter 6. 5 Tips To Create A Strong YouTube Marketing Campaign .……14
Chapter 7. Using Descriptions & Tags To Drive More
Traffic With YouTube …………….………………………………………….… 17
Chapter 8. YouTube Marketing Ads – What You Need To Know ..……….. 20
Chapter 9. YouTube Video SEO – How To Get Ranked …………………… 23
Chapter 10. How To Build A Strong Presence On YouTube …………..… 27
Chapter 11. How To Grow To 100K Subscribers On YouTube

Chapter 1. Introduction

Youtube Marketing Supremacy

Are you struggling with YouTube Marketing? Do you sometimes feel like you’re not
getting right, and you seem kind of lost? If you experience these feelings, let me help
you with this guide.
You first need to establish thinking like a marketer on one side and thinking like a YouTube on the other. As much as there are similarities between the two, you have to think more like a
YouTuber if you want to get put on the right track.
This is why you have this report to make you learn, understand, and improve. All it takes is a little effort and understanding, and you will get a grip of what the YouTube world is all about.
The basic idea of this report is to expand your Marketing mind and to make you see the
marketing world from a different perspective. The goal is to instil a drive and passion in
you.
The fact that you’ve started reading this report is one of the first goals you have
achieved on taking your journey into the YouTube world.
I hope I can help you fully utilize the beauty of YouTube and that you see it from a
different light. Who knows, you might even learn a thing or two to broaden your
marketing horizon

Chapter 2

Using LinkedIn For Marketing
How To Create A YouTube Channel

Are you hesitant about the idea of forming your very own YouTube channel? Does the
idea somewhat intimidate you? If you are in this spot, I want you to know that it’s
completely normal and valid because, like all dreams, we have to think and plan before
we go ahead. There’s a little more to creating a YouTube Channel than you think, and
this is why I’m here to help you figure everything out and hopefully set you on track.

Figuring Out The Motivation Factor Behind Your Dream

Like all dreams, there always seems to be a factor that inspires us the most. Similarly, when it comes to a diverse and versatile subject like YouTube, you need some form of inspiration. Whether it be music, gaming, travel, or almost anything, you need this factor to establish what exactly your initiative on the YouTube agenda is.
The idea is to make sure you preplan the crux of your content as it is only meant to
make you absolutely sure you know what you’re getting yourself into. After all, it’s better
to have an idea beforehand, so that you know what you’re doing instead of panicking
and going with the flow. Once you figure out what motivates you to follow your dream of YouTube, research, discover, and explore everything you can, and you will slowly and gradually grasp the
concept of why it motivates you and how you are going to work around it to make the
content.
Most importantly, your motivation should have a huge element of yourself as
you need to personalize it and make your audience understand you in the form of your
content. Establishing Consistent Content

Before we get started on anything, you have to remember one thing; consistent content
is one of the keys to success in the YouTube world. You need to first figure out the
content you’re targeting then lay out a pattern, a plan, and a schedule. The idea is to find
the correct balance and to live by the code that time is of the essence before you start
your YouTube journey.
By enabling the idea of consistent content, you make it easier for you to decide if you can manage a YouTube Channel and that you know what you’re getting yourself into. If you can plan out a content schedule, either monthly or weekly,

Dependent on the content you’re covering, it is bound to make you ready and mentally
prepared to take on the YouTube world. The basic gist of establishing consistent
content is to make you confident and prepared before you dive into making YouTube
content. Creating A YouTube Channel

The basics

Sign in to YouTube and click on the gear icon, which is located at the top right
corner. – Select and click on “Create a new channel.”
Further select, “A business or other name.”
Add the name you’ve thought of for your channel and click create. Filling Out “About Us” There is a significant reason and importance behind filling, out “About us” which when someone comes on to your page, they’re bound to view your information
and “about us” tells your audience what you’re all about – It is a reflection of the image you’re presenting to your audience
You can further describe your brand and what content you’re producing
Links to your website and other social media accounts can also be placed in the
“About Us” description. – It is also vital in the starting part of all YouTubers as it is the first piece of content that they will see Visual Appeal
When I say visual appeal, I refer to making your Channel look as attractive as you
possibly can. You can always work on a banner that screams out your channel name. You can further work on a background cover that is meant to attract and appeal to your
audience. It should represent the content you’re working with and the art side of you. Remember, your banner.

Visual Appeal

When I say visual appeal, I refer to making your Channel look as attractive as you
possibly can. You can always work on a banner that screams out your channel name. You can further work on a background cover that is meant to attract and appeal to your
audience. It should represent the content you’re working with and the art side of you. Remember, your banner and background photo is going to be the first impression on
your audience when they click on your channel. You can always use graphic designing
software to help set up your banner and background photo.

Optimization And Search Bar

When it comes to title-making, you need to be creative and see what’s trending to have
a title that is more likely to be found. The idea of optimisation is to make your videos
more discoverable by your audience and new followers. Think of it as a form of SEO
(Search Engine Optimization) whereby keyword plays a significant role in the title-making of your video. It needs to be eye-catching and within the parameters of what’s
trending optimization-wise. Good optimization can further lead to the development of your work moving on to the
Google webpage whereby users will make their way to see your content. The goal is to
be smart about keywords and the description of your videos. Using YouTube Ads
Think of YouTube Ads as a long-term investment that is meant to extend the reach of
your page. The further your reach is, the more likely you are to divert traffic towards
your channel. The idea is to get your channel spread across as far as possible, and if
you can manage to hit a good amount of subscribers and views, you may progress
further into making it in the YouTube world. It is not usually used at the start, but it can
also be used as a method of getting your channel name spread quickly

Chapter 3

How To Get Your First 1,000
Subscribers On YouTube

They say that the first step is the most important; however, in the YouTube world, we
consider the second or third step to be significant. What is this second or third step?
Reaching the big 1000. The grind to reaching 1000 subscribers is almost mandatory for
a YouTuber that is looking to make it big. If you’re struggling, just know it’s okay, and
that is why this report is here to back you up. “Please Subscribe To My Channel” Have you ever noticed at the end or beginning of YouTube videos, YouTubers always
say, “Please subscribe to my channel”? Well, there is great power in those words and
with great power comes great responsibility. The responsibility is to gather as many
subscribers as you can to reach the big 1000. Always make sure that your audience hears, “please subscribe to my channel” for all
those that view your videos to be reminded that you’re working hard to entertain and
make people happy. Remember to remind your viewers that the subscribe button is a
big glowy red icon that can be easily found on every video. You need to make them
understand that it exists for your audience to reach your content more easily as it is
worthy. Picking Your Audience Over Revenue
The goal of gaining more subscribers is simple. Just understand your audience. When
you learn to put your Audience over the revenue you earn, you unlock the ability to start
becoming better in the content you produce for them. You need to keep up with what’s
trending, and you should try to link your content with what is trending. People love to
stay in fashion, and if you understand the trends and fashion, you will have a better
understanding of what your audience demands. Always add a personalized touch in the mix as it will reflect you in the content along with
what the audience wants, and you will most likely hit the big 1000. You can always
research by looking at channels that have large fan bases, and you can learn what
people enjoy and pick off of ideas that you can use. Just remember to bring your own
touch and be as innovative as you possibly can

Consistency

A consistent YouTuber is a successful YouTuber who has the potential to reach 1000
subscribers. The goal is to upload at least once a week for starters as experts show that
more videos mean more views. The more regular you are, the more likely you are to
attract and maintain an audience into subscribing to your channel.
If you choose a specific day of the week whereby you upload and make it a successful
reoccurring series, then you make it more likely to attract an audience that will subscribe
to your channel. The idea is to show your audience that you are doing this for them, and your job is to entertain them. This makes the audience happy, and a happy
audience is an audience that begs for an encore. Your consistency should be the
encore, and your audience begging for more content should be them subscribing to
your channel for more content. The Power Of Playlists
Do you know why people are Netflix crazy? It’s because they love binging. A good
marketing strategy for YouTube would be to make your content seem binge-worthy and
what would be better than making videos that form into a playlist for binge-watching. This not only prevents your content from being a messy clutter; however, it also
engages your audience to watch more of your content, and when they’re done binging,
they will crave more. When the audience begins to crave your content, they end up subscribing to be
constantly updated with your content. They also don’t have to manually search for your
content every time they want to watch your video, which makes a good impression on
your audience. Good impressions often lead to subscriptions, which are bound to lead
to you making the big 1000. Entice Your Audience With Competitions
As deceptive as it sounds, it is a great way of getting your audience’s attention. You can
hold giveaways or small competitions for your audience. The first 5 to subscribe is a
very smart tactic that can get your audience running to subscribe. The goal is to make sure you catch the attention of your audience by partnering with a
specific brand and trying to get the word out. Use an enticing title that is eye-catching, and you might just get lucky with views and possible subscribers. It’s best to use this
tactic when you are close to your objective of reaching 1000 subscribers. Don’t Stick To One Platform
Remember and drill this into your head, never stick to one platform if you ever want to
reach a significant amount of subscribers. Every successful YouTuber makes sure that
they utilize other platforms of social media. The goal is to extend your Channel’s
reach to gain potential subscribers. Link your Channel with your other platforms to
make it easier for people to get to your channel. This can increase your chances of
getting more users to subscribe to

Chapter 4

How To Create Engaging Content For
Your Videos

It’s no secret that YouTube has become competitive, but that does not mean that
opportunity is not available. A good marketer makes use of the competition as they think
out of the box and try to understand and gauge the concept of engaging. The idea is
simple; you’re promoting your content through the way you produce it. If you are
struggling with content, do not fret, this report is for you. Plan Beforehand
“By failing to prepare, you are preparing to fail.” This quote is reflective of the concept of
planning beforehand, and I know some of you just feel like going with the flow but trust
me, planning is the way to go. The idea behind planning is generally based on
perfecting and reducing your errors as significantly as possible. The reduction of errors
in your videos leads to an appeal to your audience. Planning ahead also gives you leverage as you can script out what you’re going to say
and figure out what video shots you need. It kind of gets the work done in one go, so
you don’t have to repeat the whole process over and over. Remember that quality doesn’t happen by accident; you have to work for it, which is why
planning beforehand leads to more engaging content that will attract your audience. Grasp The Attention Of Your Audience
The whole goal and base of YouTubing is your audience. There’s a reason why
YouTubers love and respect their fans so much. A professional YouTuber knows that
the audience is always looked over rather than the revenue if they want to be successful. This is why you need to know your audience, their age, their interests, and what gets
them going. Focus on the words that trigger their happiness. Research your target audience and look at your competitors’ channels or your
inspirations, and you can learn more about your audience. Captivate them with energy, passion, excitement, and hope if you want to grasp their attention. The key to engaging
content is a catchy hook in the beginning, and you will be set. Just make sure to be
balanced within your content and make sure you meet your audiences’ interests.

Work On The Visual Aspect Of Your Content

The world is dominated by the creation of videos, and they constantly entice people into
a trance of awe. However, that awe is achieved by the visual aspect of the content. If
your visual aspect is appealing to your audience, then there’s a high chance you will
engage with them. To create eye-catching content, you need to step into the shoes of
your audience and create your content in a way that appeals to them. Try to improve the
way you create your videos, and add memes, references, and other creative ideas. You may also recreate your studio to look more appealing or change the background of
the place you are recording in which leaves a good impression. You can further use the
storytelling method to spread your message across, which grips the attention of most
people. If you want further heighten your content strength, insert captions to your videos. Variate Your Video Content
If you want to keep your audience hooked on your content, then you are going to have
to become creative and innovative. Don’t just stick to one form of video idea and mix it up
by variating your video content. You can use the Hub, Hero, and Help strategy, which
variates your content and gives it some reach and pull in different forms of video content. Hub videos are content that requires you to engage with your audience by going live or
question and answer videos which create a bond with your audience. Hero videos are content that requires you to engage by talking about the affairs going
on in the world, and it basically gives an engaging feel to the audience. Help videos are
content meant to help your audience with how-to videos, advice-related videos, and DIY
videos that attract and appeal to your audience. By variating in between the various
types of video content, you can engage, attract, and move your audience. This makes
your content more interesting, which is bound to maintain your subscribers and increase
your views. Going Live
If YouTubers ever want to add zest to their YouTube content, which will make their
content more engaging, then they should definitely utilize the YouTube live system. It
allows you to engage with your subscribers, and you can talk and interact with them. People are bound to be attracted to your live video because it gives them the feeling of not
wanting to miss anything. They may also like it if you acknowledge them in your life, which may give them some form of publicity. Besides, going live has 10 times the
engaging effect than normal videos do, which solidifies the engaging content of a
YouTuber.

Personalize Your Content

A perfect form of engagement with an audience is the essence of personalization. You
can always give your viewers a taste of your personal life by showing them a video-based behind the scenes. Furthermore, you can and should add a touch of personalization in all your content to
reflect your image through the art of the video content you publish. By doing this, you allow your audience to relate allow them to feel somewhat engaged
with your work. This adds to your content if you are in a creative block, and it works
effectively, especially when you have a good amount of viewers.

Chapter 5

Ways To Grow Your YouTube Channel
For Free

Are you having issues in the growth of your YouTube channel? Do you feel like you lack
in certain aspects of YouTubing? Well, you are not alone; this is why you have my
report as guidance. The basic gist of my report is to make you learn, grow, and utilize
so that you can leave an impact in the YouTube world. Enabling Embed
There are two types of growth when it comes to YouTube. Internal growth and external
growth. As important as it is to grow internally and cause the growth of your channel by
yourself, you cannot just rely on self-growth or internal growth. External growth is very
significant in the journey of a YouTuber as it is the growth that is established by your
channel due to other people sharing or promoting it. External growth is allowed once you enable the embedding of your videos. Embed is a
setting or tool that YouTube has provided you with to grant access to your viewers to
share your videos on other platforms of social media or even their own websites and
blogs. It is important to acknowledge the embed setting as many YouTubers forget to
enable it. So if you want to grow, make sure you enable embedding on all your videos
before you publish content. Using Other Social Media Platforms
Do you just use YouTube as it is? Do you just promote your content on YouTube alone?
If you are, then it’s time to enlighten you into expanding your horizons. As a YouTubers
who is trying to market their content, they need to expand their reach as far as possible. How is this possible? Through Facebook, Instagram, and Twitter. The moment you share your videos and the link of your channel on other platforms of
social media is the time you are most likely to achieve some growth. Marketing on
YouTube is obviously the best of the best; however, if you can use YouTube and other
platforms, you may double your chances of increasing the growth of your channel. A
good YouTube marketer is one who extends their reach and makes sure that their name
is known on as many platforms as they can use so that they can grow.

What And Why Is Watch Time Helpful

A factor that every successful YouTuber keeps track of is the watch time on their videos. What is “watch time?” It’s simply the definition of how popular your videos are, and it is
done by the YouTube analysis system. The significance behind the watch time of your
videos is behind YouTube’s algorithm. The algorithm determines the search and
discovery aspect of all YouTube videos, so a video with maximum watch time is more
bound to be found on the search and discovery panel.
If your video makes it to the homepage, suggested videos, and search results, it is due
to the watch time of your videos. A YouTuber that makes sure his videos’ watch time
increases is more likely to grow as their content is more likely to be found on the search
and discovery panel. Build A Community Within Your Channel
One thing that many people forget is that YouTube is a social media platform that is
meant for interacting and engaging with. So when you create a channel, always
formulate the idea of a community. Your viewers and subscribers are going to become a part of you, so remember to
engage and interact as much as possible. Reply to as many comments as you can, go
live and talk to your viewers and try to be innovative by doing question-and-answer
videos. It just adds up to more content ideas, and it most definitely directs traffic your
way. A good reputation with your community may lead you to be discovered by other people
as your viewers and subscribers are more likely to promote your channel. More
promotion and attraction unanimously lead to the growth of your channel. Keep Up To Date
Every marketer knows that keeping up with the changing dynamics of the world is
required to stay ahead. Similarly, as a YouTuber, you need to know what is in trend and
how to reflect or link it with your content. If your content coincides with the trends or
fashion, it is more likely to appear in the most used keywords. Keeping track of the trends will help you fix your keywords for titles of your new content
videos, which will allow them to be discovered. Furthermore, your videos will be more likely
to be found on the search and discovery panel, which unanimously leads to the growth
of your YouTube Channel.

Collaborate With Other Upcoming YouTubers

Remember, when I talked about external growth and collaborating with other YouTubers
is like you both promote each other’s channels. It helps make your content zestier, and
it leads to something different, which is bound to attract viewers. Not to mention the
obvious viewers of your collaborator will most likely view your videos as well. This will
definitely help in the expansion of growth within your YouTube channel. The Beauty Of Thumbnails
The first thing that attracts all viewers is your thumbnail, so a YouTuber that works hard
on their Thumbnail game is more likely to get more views. The idea is to be tacky and
creative while it coincides with your content. Thumbnails are key factors in attracting people towards your videos and eventually, your channel. They need to be smart and bright that scream your content without
people having to watch your video if you want to increase viewers and eventually, the
growth of your channel.

Chapter 6

5 Tips To Create A Strong YouTube
Marketing Campaign

With the introduction of a multi-billion dollar media tool like YouTube, you best believe
you need a strong YouTube Marketing campaign. This is an area that many YouTubers
lack in, and basically, when it comes to YouTube marketing, you have to think more like
a successful YouTuber and less like a marketer. This is why I have provided this guide
as you can use the tips that every successful YouTube marketer follows, which can help
strengthen your YouTube Marketing Campaign. The Effectiveness Of Research
Before a good YouTuber starts anything, they always remember to go all out. The idea
of going all out is simple to back up and solidify your content to become the best of the
best by simply researching. All it takes is three simple words for you to create a strong
YouTube marketing campaign. Research, Research, and Research. A YouTubers that
researches are more likely to perfect their content and is definitely going to come up
with the best content that they can make. The whole idea of research is to allow yourself to seek new ventures and look at your
content from different angles. Remember, if you can gather new information from the
research and mix it up with your usual content, you may be able to come up with
something different. The idea behind different content is risky, but it’s a good risk because people crave
innovation or something different from the usual basic content they consume. If you get
it right with your research, there is a high chance that you up to your YouTube
Marketing campaign as you stay ahead, and you know how to keep up with content and
marketing. Diversify Your Content
As a good marketer and a good YouTuber, it is always wise not to stick to one line of
content. The idea of diversifying your content is to help provide flexibility in the way your
work and the content you produce.
If you find flexibility, it helps out in strengthening of your YouTube marketing
campaign as you a broadening your capabilities and the content you produce. A broad

and a balanced set of content is bound to attract viewers into viewing your content, which
will help boost your marketing campaign. The idea is to target your audience rather than
your revenue, so you have to work at an 80:20 ratio—the bigger your audience, the
stronger the marketing campaign. You can always do Q&A videos, unboxing videos, how-to videos, and so much more. As long as you create a content cadence and you follow your audience’s requirements
along with a diverse set of content, you increase the chances of your YouTube channel
growing and unanimously your marketing campaign. The Power Of Keywords And CTA
If a YouTuber is to create a strong marketing campaign, they need to know that they
have to take keywords super seriously. As marketers utilize SEO and other forms of
optimization, YouTubers have keywords. The idea of working on the keywords of your
content is significant, as YouTube has an algorithm that somewhat promotes what’s
trending. Using the right keywords in your video description and video tags helps in making it
easier for your content to be found. The right keywords might even get your videos onto
the homepage or at the top of search results and in video suggestions. This strategy
unanimously boosts the growth of your YouTube channel and the marketing campaign. Don’t forget the use of CTA or Call to Action at the end of your videos and make sure
it’s in your video description. CTA is basically asking your viewers to support your
channel by Subscribing, Liking, sharing, and asking viewers to buy your products. Make sure you utilize links by adding them to your video descriptions and Channel page. This is why the use of CTA is an effective marketing strategy that convinces viewers to
help strengthen your YouTube marketing Campaign. Avoid The Concept Of “Always Going Viral” As odd as this sounds, especially since it’s YouTube I’m talking about, trying to go viral
might not be the best way of a strong marketing campaign. Don’t get me wrong; I don’t
mean stop trying to find ways to get viral; however, what I mean is not to prioritize going
viral. It’s an effective marketing strategy as it sets on you on the right path. The right path is trying to form a solid base regarding your audience and focusing on
videos that meet your channel’s content and your audience’s requirements. Remember
to focus on quality and relevance when it comes to your content. You have to be
realistic when it comes to forming a strong marketing campaign.

Work With Other YouTubers

One of the most effective ways of marketing can be easily seen as collaborations with
other YouTubers. It allows you to be exposed to a different audience, and you are
unanimously promoted. It is a huge boost when it comes to strengthening your YouTube
marketing campaign. The fact that many people are willing to collaborate makes it easier for you to work with
other YouTubers as it simply just requires an idea and communication. It’s no secret
that all the big YouTubers utilize collaborations, and that is evidence enough that it an
effective marketing strategy that you should use if you want to boost your YouTube
marketing game

Chapter 7

Using Descriptions & Tags To Drive
More Traffic With YouTube

People often don’t realize that YouTube is one of the biggest search engines after
Google. Being one of the biggest search engines, you have to realize how important
keywords, descriptions, and tags are when it comes to the YouTubing world. Even though there are other ways of generating traffic, using descriptions and tags is
super effective when it comes to traffic generation. All you need is a little guidance
around the use of descriptions and tags, to get the hang of traffic generation.

Utilizing Metadata And Optimization

As techy as Metadata sounds, it’s simply just the information you provide based on the
videos you upload. It is used to better understand your video and to define what subject
your video falls under. The Metadata is utilized to form the description, tags, and titles of
your videos. Therefore you need to optimize your Metadata if you want to reach the full
potential of traffic generation. With 5 billion videos being watched on YouTube daily, you need to make sure that your
video is one of them. When you optimize the Metadata of the videos you upload, it
helps rank your video. You just have to make sure your videos meet the requirements of
viewers for the chances of your video to fully utilize optimization to gain visibility.

Effectiveness Of Video Titles

A YouTubers should always take their video titles seriously, and you should learn how to
title it correctly. Whenever a viewer sees your video, the first thing that they look at is
the title of the video. Your title is the key factor in formulating an impression on your
potential videos. The better your video titles are, the more likely you are to generate
more traffic towards your YouTube Channel. Keep your titles natural, concise, and as descriptive as possible of the content you are
uploading. A key tip would be to use YouTube’s keyword suggestion tool as it provides
you with a list of the most used keywords. It can further help you formulate a title that has
the right keywords and suits your video. Just remember to use “exact match” when you
use this tool to get the best results.

Remember that if you get your video titles right, you possess the ability to generate a
a good amount of traffic towards your channel as your videos are easily found on the
Search panel and video suggestions.

Don’t Leave Your Video Description Hanging

As lengthy as the words video description sounds, it gets easier once you get the hang
of it. It requires a little effort; however, the impacts of video descriptions are immense
when it comes to generating traffic on YouTube. Describing what your video is all about is the way to grip a viewer’s interest in your
video, and if you follow the right keyword, it makes the optimization process more
effective. The limit is 1000 words; however, it’s best to keep it to a low, do 250 words
max if you have to.
If you want to make sure that your video description is fully utilized, make sure you put
up your website, channel, and other social media links alongside. It helps viewers to
have an outlook at what they do. It may also increase the chances of generating traffic
as they can make their way to your channel easily.

The Beauty Of Tags

There’s a reason as to why YouTubers make use of tags. The tags allow you to reach a
certain category of what exactly your videos fall in line with. Whether it be video games, cooking, fashion, or whatever, tags are definitive when it comes to categorizing your
content. If you follow the trending keywords and utilize them as your tags, then you gain
the full advantage of optimization. You may further increase the chance of falling under a category that is on the
homepage of YouTube if you use the right keywords as tags. The basic idea is to get
YouTube’s algorithm to promote your videos, which will eventually lead to the
generation of traffic with the use of tags. Try using 10-20 tags that are relevant to your content, and you may see results. If you
follow some influential YouTubers, be sure to check their video description or tags, and I
guarantee that you will understand how helpful tags are in generating traffic.

How To Utilize Playlist Descriptions

The basic idea of playlists is just to form a list of videos of a similar topic. It further
produces an appeal that is binge-worthy for the audience. However, to attract an
audience to your playlists, you need to describe them just as you describe your single
videos. Furthermore, you need to make sure that your playlist title follows the trending
keywords and that it has an enticing ring to it.

By describing your playlists, you help define the subject of your playlist and the category
it falls under. The goal is to make sure YouTube’s algorithm detects your playlist, which
is why you need to utilize the right keywords in your description and tags. If you follow
this effectively, you may increase your chances of generating more traffic towards your
channel.

Chapter 8

YouTube Marketing Ads – What You
Need To Know

In-stream Ads – these are the Ads that appear before a video is played, and they
usually come along with a skip option after 5 seconds. These Ads can also appear on
the Google Display Network (GDN). They can be further customized with various CTAs
and other texts. 2. Preroll Ads
These Ads are basically In-stream Ads that are non-skippable, they play for 15-20
seconds in the beginning or in the middle of the video that someone is watching. They can also be skippable Ads that play in the middle of a video that consists of either
10 minutes or longer than that. 3. Bumper Ads
These Ads are the shortest ads of the three, and they last for 6 seconds. They play
before a viewer’s selected video. However, this type of Ad is one of the least effective
advertisements as it can’t really get a message across in 6 seconds. What Is The Process Of Setting It Up?
First of all, you have to start off by either making a video advertisement, or you can
always hire someone to make an advertisement video for you. After making the video,
there a couple of texts to get on board with YouTube advertising. 1. You need to set up an account with Google AdWords in order to start your
campaign. 2. Select the campaign option, and it will drop down a list of Ads you want to make. Select the video option as that is your campaign type. 3. Set up your Campaign name and verify that your campaign type is video. 4. You further have to set up your Video Ad format whereby you can choose
bumper Ads or In-stream and discover ads. 5. Now you have to establish your budget per day, and you can choose the
payment method. There is a standard delivery and accelerated delivery of which
standard delivery only shows ads during the day. Accelerated delivery makes sure your
Ads get views as quickly as possible. Using both will help immensely. 6. Moving on, you can further select where you want your ads to appear on. You
can select the YouTube search, YouTube videos, and Google Display Network. (remember to create different campaigns for each selection as there is a different
requirement for the Ads to appear in each campaign)

You can further choose the Location or Locations you desire your Ads to reach.
Language, Device, and mobile bidding allow you to choose the language, the
devices you want to reach, and it allows you to increase or decrease the bid.

9. Moving on, you have the advanced settings that allow you to configure the
beginning and end date of your campaign. You may customize when your ad should be
shown, and you may limit the impressions and views for viewers.
10.Furthermore, you need to create the video Ad creative whereby you have to put in the YouTube link for the video you want your ad to run for. You can also how to run it
by choosing either in-stream or in-display Ads. 11. Now you have to decide the bidding you want to commence whereby you can
increase or decrease the views your video may get. 12. The 2nd last thing that is very important is the targeting aspect as you want your
Ad to be viewed according to your target audience. You basically select the audience
you are targeting. 13. Last but not least, you need to link your account with your YouTube channel, and
you can fi

Chapter 10

How To Build A Strong Presence On
YouTube

It’s no secret that when it comes to Marketing on YouTube, your aim is to build a strong
presence. Your YouTube channel is a representation of what you do and what your
company is all about. The idea is to not only boost the number of viewers but also to
grip and hold your audience with your content. This is why this report exists to help you
step up and form a strong presence in the YouTube world. The Significance Of A Schedule
When it comes to building a strong presence, you will want to make sure that your
audience knows when you are going to present your content. Picking a specific time of
the week or choosing a specific time is a very prominent way of making your presence
known to an audience. The idea is to choose a time and day that generates the most traffic so that you get the
most viewers. You can further figure out the perfect routine for setting up your content
as you can find balance. A balanced and scheduled YouTuber is more likely to produce
good content and build a strong presence on YouTube as long as they produce regular
content. By forming a schedule, you develop the ability to draw viewers back to your content, which is the key to building a strong presence. Promote Your Content As Widely As Possible
Always stay on edge and keep up with promoting your videos if you want to build a
strong presence on YouTube. The goal is to divert traffic towards your channel and
content, and it is through a promotion that you can maximize your viewers. With the
maximization of viewers, you slowly build up a strong presence, which is done by
sharing your videos on other social media platforms. This helps extend your channel’s reach, which pools in more viewers and potential
subscribers. Be sure to utilize the Embed option on all your videos to let your viewers
share your content. To maximize promotion, work on using optimization and keywords
in your content as the YouTube algorithm may promote your content based on your
keyword use and the quality of content.
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The algorithm may help rank your videos, which will increase its chances of being found
easily on the homepage, search results, and video suggestions. Therefore promotion
helps build a strong presence significantly. Form A Channel Aesthetic
Viewers go crazy for YouTubers that are innovative, creative, and personal in the
energy of their YouTube channel. It’s basically known as the Channel aesthetic.
The beauty of Channel aesthetics is that it differentiates content, and it is a factor that
attracts viewers. The aesthetic makes it known that the channel belongs to you, which is
the basic initiative of forming a strong presence on YouTube. You want to hold a
position where people know that it’s you behind the content when they witness the
aesthetic. Utilize And Fulfill The Comments Section
Interacting and engaging with your audience as frequently as you can instantly lead to
good recognition and positive feedback. If you keep up with your viewer’s comments
and reply frequently, it makes them feel welcome and happy knowing that they view
your content and that you take out time to listen to their queries. This can become a
form of promotion as your viewers will spread a good image of your channel, which
unanimously helps in building a strong presence on YouTube. Content Is King
Always remember and stick the concept of “Content is King” to the back of your mind. Your content is the foundation of building up a strong presence, as it is what keeps your
audience hooked. Viewers are less likely to stick around if your videos aren’t
entertaining enough. You have to keep up with what the audience demands, and the trends, and reflect your content. The more creative you are with content, the more likely you will
have viewers sticking around and eventually becoming subscribers. Try and diversify
your content, to keep your content interesting and enticing for the audience. Always make sure that the content you upload is the best of the best as you want to
leave good impressions on the new viewers, and you need your old viewers to stay
loyal. Try and switch up and try different things to keep your content spicy and different. This creates a good impression and further builds a strong presence on YouTube as
people will fall in love with your content if you keep up with the guidance provided.

Why Analysis Is A Backbone In Building A Strong Presence

Almost every successful YouTuber makes sure that they keep an eye on the statistics
by analyzing data. Why though? It’s simple; it keeps them ahead as they learn what
content actually does well and what content doesn’t do well. They, therefore, understand what they lack,

and they keep up with what their audience is into.

YouTube provides free analytics for your channel, so why don’t you use it for your
benefit. The basic idea is to grow stronger and improve your content so that you attract
more viewers and keep your loyal ones happy. This unanimously helps strengthen the
presence of your Channel as your audience knows you think about

Chapter 11

How To Grow To 100K Subscribers On
YouTube

The 100K figure is a big deal, and it is the pinnacle of YouTuber’s devotion to the
YouTube world. Surrounded by the appeal of the silver play button that is achieved
once a YouTuber reaches their goal of 100k subscribers, the task is very much
achievable. All it requires is effort, devotion, and the right guidance, and you will
stabilize on the path of reaching the 100k mile. The Strength Of Collaboration
I cannot stress this enough, but if you want to make it to the big leagues, you cannot
work on your own. You need to have some backups and lift-ups with the help of
collaborations. The beauty of YouTube is that there’s always someone willing to
collaborate as there are fewer chances of any negative outcome. All you have to do is simply reach out and mix ideas, and you’re golden.
Don’t forget that YouTube is a social media platform and is meant for connecting, interacting, and
engaging, so don’t shy away if you want to make it to the big 100k.

Once you collaborate, you open an image that is wide open, and you’re basically inviting other
YouTubers to engage. Leaving a good impression on other YouTubers can set you
straight as it leads to instant promotion. Not to mention that by collaborating, there is a high chance that you double your views, which means more subscribers. Try to deal with YouTubers that deal in the same
content as you so that you have an audience that will most definitely be attracted to
your channel, and hopefully, they will subscribe. Finding The Right Balance
Balance is one of the keys to being successful in life, so what do you think balance is
going to bring out in a YouTuber? Finding the correct balance is one of the primary
steps to stepping on the right track, and it can be achieved once you figure out a
schedule. Remember you have to create quality content, you have to upload regularly, and you have breaks in between or other priorities

Therefore balance needs to be attained to sort out the YouTube work. Most importantly, you have to be regular and on time with a specific time and day that targets a large number of viewers.

If you consistently stick to a schedule with a good form of balance, there is a high
chance of leaving a good impression, creating good content, and forming loyal
subscribers. A schedule and balance allow you to build up a strong base, and you will
experience gradual growth in the form of subscribers. Most importantly, you take less
stress and are less likely to panic. Make Use Of Tentpoles
As all good YouTubers do, you have to keep up with the trends and come up with how
you can reflect your content in a way that coincides with the trend. Similarly, Tentpoling
is a system that YouTubers follow, which is basically targeting special occasions or
events. The idea is to utilize the hype and gain new viewers as everyone is hyping that
special occasion; therefore, you kinda have to keep up with the trends.

Try to create content that ties in with the special occasion or event, which will attract
viewers that are fully into whatever that special event is. This tactic is bound to drive an
audience your way, just make sure you use the right keywords and optimize your videos
in a way that attracts viewers and reflects off of the special event or occasion. Just be a
little innovative, and creative, and add your own twist to the content, and you will be bound
to have some new subscribers come your way. Figuring Out When It’s Time To Commit
Now when it comes to working on your YouTube channel, there are two ways you can
go about it. Either you do YouTube and have your job on the side, or you fully commit to
YouTube. Now I’m not saying go ahead and quit your job; however, I want you to know
that if you want to further pursue and take on a YouTube career, you are going to have
to fully commit. Without other prioritized distractions, you gain more time, extra thinking
time, and the ability to produce better content. However, it is best to fully commit when you see your channel actually making an
impact. The moment you fully commit, you can double down and make more content
and upload videos more frequently, which is bound to have a good impression on your
viewers. Besides, your loyal subscribers will be happy to see you devoting your time to
their entertainment, which can ground your base as a YouTuber. With patience and time, you will make
it to the big 100K

Stick To The One Factor That Works For You

Last but not least, remember to explore other content ideas and themes but remember
to stick to the one you work with best. Remember, you can always improvise and mix up
your content, however, stick to the one line that makes you happy and your viewers
happy, and you will have a good base of followers. Likewise, follow all of the above and stick to the one idea that holds your channel
together, and you will eventually get to your goal of reaching 100K subscribers. Remember that the silver play button is yours and keep working towards it with patience, and you will achieve it, after all, you reap what you sow.

Conclusion

This is all pure gold so read, remember and work it to the end