Why The Old Sales Advice Still Works With AI admin, July 7, 2025July 7, 2025 Why The Old Sales Advice Still Works With AI. You’ve read all the books, learned all the rules now use them again for better results Post by Peter Hanley coachhanley.com In this fast-paced digital age, AI might seem like the futuristic kid on the block, but when you really look at it, all it does is turbocharge old sales wisdom. That ancient advice of ‘Know Your Customer’, it’s now a game of data. AI digs deep into the numbers, picking out patterns and creating profiles that salespeople of yore would only dream about. It’s like having one of those super-smart friends who seems to know everyone’s secrets, but uses their powers for good. Communication is one of those old-school skills that never go out of style. Sure, Grandma’s handwritten letters have been swapped for emails and chatbots, but the personal touch? It’s still golden. With AI, you can get those messages to the right folks at the right time, every time. Picture sending everyone you knew a perfectly chosen birthday gift without even touching a calendar. Yes, exactly like that, but with words. Trust is essential And then there’s trust. Good old trust used to be built over countless coffees and friendly chit-chats. Today, AI helps salespeople become mind-readers of sorts. Using data, they can predict what customers want before even the customers know they want it. It’s kind of like a magician who can pull a rabbit from a hat, except here, you’re pulling solutions directly out of data. Taking a peek at real-world scenarios paints a fuller picture. Imagine a company steeped in its old sales ways catching the AI wave. They keep their trusted methods but give them an AI facelift. Suddenly, their sales folks aren’t just making calls and shaking hands—they’re using tech to find the best times and ways to connect. They’re still in the game, just with a million-dollar bat now instead of a classic broomstick. Wild difference, right? It might be funny to envision a salesperson from the 1960s strapped to a supercomputer wanderin’ around like some hybrid life coach and a living network cable, but that’s not too far off. The blend of traditional insight with futuristic technology is what makes a killer sales strategy today. In this fusion, it’s the blend that’s unstoppable. Why Old Is New Again: Melding Age-Old Wisdom with AI Finesse In today’s sales landscape, it’s a bit like having a foot in two worlds—the past with its timeless advice and the present packed full with AI innovations. It’s like rocking vintage jeans with a smartwatch. There’s something classic about age-old wisdom, and when topped with AI’s capabilities, the synergy is formidable. The charm of classic sales strategies like the trusty sales funnel gets supercharged with AI predictive models. It’s not about throwing out the playbook—it’s about letting AI sift through mountains of data to highlight real opportunities. Think of it as having a GPS that not only maps the path but also predicts rain, roadblocks, and even when the traffic will clear. The importance of CTA Crafting the perfect call-to-action (CTA) is an art. Old hands like Michael Cheney taught folks to craft messages that capture attention and drive actions, a tactic straight from the Millionaire Apprentice playbook. Add AI to the mix, and CTAs become finely tuned arrows, targeting exactly where they’ll hit home. You’ve just upgraded from a fishing rod to a net, gathering not just any fish but the big ones. Imagine a scene where a salesperson, dressed in slick nostalgia, meets AI. Suddenly they’re selling encyclopedias, but instead of door-knocking, they’ve got a digital portfolio and a dataset sharp enough to know who’s going to buy before that person’s even finished breakfast. In practice, sales teams relive the ‘warm handshake’ moments, but now virtually, with the aid of AI. It’s not a replacement but a new way to engage. AI might weave into these interactions, ensuring every virtual handshake feels genuine and every follow-up is thoughtfully timed. This isn’t just a story of clashing titans but finding harmony where past wisdom meets cutting-edge technology. It’s a dynamic mix of intuition and intelligence, leading to sales strategies that are as effective and anchored as they are agile. Millionaires Apprentice by Michael Cheney a champion in supporting affiliate marketers Affiliate marketing Affiliate marketingsales methodsusing AI in sales